The JMA Logo symbolizes both the origin and the essence of the company. The original ground water consulting firm Jasper Müller Associates was founded in 1988 by founder member Jasper Müller. The colours used in the logo represent all the colours of the rainbow symbolizing JMA’s involvement in Environmental Science and Engineering. The letters JMA are in blue and in flowing font type, which at the time symbolized JMA being specialists in water related aspects. The arch forming the top of the logo shows that JMA is contained within the overall environmental framework, whilst the book which forms the base of the logo, illustrates the fact that the solutions provided by JMA is founded on sound scientific and engineering knowledge. The layered sequence of the book represents the layered nature of the earth’s crust.